Skip to content

Layer One Media

A Modern Take on Industrial Office Space | Milwaukee, WI

Layer One Media, Inc. is a tenant build-out in a turn of the century timber frame warehouse building (Renaissance Building) in Milwaukee’s historic Third Ward. 

Layer One Media, specialists in web development, asked GROTH Design Group to design a modern, upbeat space reflecting the cutting edge posture of their business. They requested that the lobby space make a statement.

The design team utilized bold colors and interesting forms to break the box-like configuration of the space and metaphorically reflect the firm name by creating layers of overhangs and soffits. 

Additionally, the organic shapes, motion of the tropical fish, and slick surfaces stand in counterpoint to the roughhewn character of the venerable timber framing and rough texture of the original brick. Lighting washes strategic areas, creates pools of light in others, and lends beautifully to polished surfaces.

Portfolio

Completion

2006

Square Footage

7,230

Services

programming
site planning
full architecture
interior design
branding
graphics
furniture consultation
lighting design

Related Work

Payne-Dolan interior
Interiors

Payne & Dolan

This project is an alteration of approximately 5,500 sf to a two-story space in Payne & Dolan’s beloved Pyramid Building that accommodates new private offices and more.

Spike Brewing Equipment exterior
Hospitality or Retail

Spike Brewing Equipment

Spike Brewing Equipment is a nationally-recognized brewing equipment brand that needed a new building to call home.