Skip to content

Layer One Media

A Modern Take on Industrial Office Space | Milwaukee, WI

Layer One Media, Inc. is a tenant build-out in a turn of the century timber frame warehouse building (Renaissance Building) in Milwaukee’s historic Third Ward. 

Layer One Media, specialists in web development, asked GROTH Design Group to design a modern, upbeat space reflecting the cutting edge posture of their business. They requested that the lobby space make a statement.

The design team utilized bold colors and interesting forms to break the box-like configuration of the space and metaphorically reflect the firm name by creating layers of overhangs and soffits. 

Additionally, the organic shapes, motion of the tropical fish, and slick surfaces stand in counterpoint to the roughhewn character of the venerable timber framing and rough texture of the original brick. Lighting washes strategic areas, creates pools of light in others, and lends beautifully to polished surfaces.

Portfolio

Completion

2006

Square Footage

7,230

Services

programming
site planning
full architecture
interior design
branding
graphics
furniture consultation
lighting design

Related Work

Payne-Dolan interior
Interiors

Payne & Dolan

This project is an alteration of approximately 5,500 sf to a two-story space in Payne & Dolan’s beloved Pyramid Building that accommodates new private offices and more.

Orangetheory Fitness interior
Gym

Orangetheory Fitness

GROTH Design Group designed spaces for several Orangetheory Fitness locations throughout Wisconsin that support their brand.

corporate architecture design

Annex Wealth Management

Annex Wealth Management sought to renovate an existing space for their relocation. The new space prioritizes both employee and client experiences with modern amenities. A fresh and inviting color pallet welcomes visitors and is reinforcement of their brand.