GROTH Design Group designed spaces for several Orangetheory Fitness locations throughout Wisconsin that support their brand.
Energy-Conscious Corporation Paves Way for Sustainable Manufacturing | Grafton, WI
Regal, formerly Regal Beloit, sought to create a new building for their Grafton-based operations, as an expression of their new corporate brand. The building incorporates industrial features softened by curved walls, natural wood and glass. Clients are greeted by a high-tech product display room. Large, open office spaces incorporate a vibrant color palette and private offices are faced with glass. An organizing central spine connects all of the various functions and leads clients to an innovation tech lab.
Regal’s building strives for sustainability, and LEED Certification, with its energy efficient mechanical systems, abundant day light, and green materials.
One of the more interesting green products used on the building is the brick. All of the brick was manufactured using fly ash, (a post-industrial recycled material), instead of traditional clay or cement. Because the bricks are not clay-based, they also do not need to be fired, which greatly reduces CO2 emissions.
The new 1,500 square-foot space boasts an open floor plan, offering a large conference room and event space to host sizable client groups.
GROTH facilitated the coordination of the MEPs consultants as well as provided interior design services to deliver a well-branded interior.