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Orangetheory Fitness

Workout Facilities Designed to Energize | Multiple WI Locations

GROTH Design Group designed spaces for several Orangetheory Fitness locations, including: Appleton (Fox River Mall), Mequon (redesign), Sun Prairie, Wauwatosa, Milwaukee Third Ward, Delafield, Shorewood and Menomonee Falls. Designs support their brand of top-of-the-line equipment, upbeat music and motivational trainers.

The Orangetheory Fitness studio facility plays a crucial role in the success of Orangetheory Fitness. The branded environment establishes the quality of Orangetheory Fitness design; it paves the way for a constructive and collaborative relationship with the customer, and it sets the stage for sales success and for creating measurable market share. The Orangetheory Fitness layout and acoustic requirements are a challenge to adapt to existing spaces and unique site conditions.

Program areas include reception, restrooms, showers, office area, and workout space. GROTH Design Group designed new buildouts that communicate the Orangetheory brand identity and experience goals while adapting to the existing buildings constraints. Each studio has established quick success and Orangetheory continues to grow in the Milwaukee area.




Square Footage



site analysis
space planning
schematic design
construction documents
branding implementation
equipment coordination

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