
757 N. Broadway
The owners of 757 N. Broadway in downtown Milwaukee desired a facelift for their building to attract tenants and create a recognizable identity for the building.




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Starting with a dated industrial building, GROTH Design Group updated the facade, created a retail space in the lobby, added a demonstration space and bar, and designed a remodeled, second floor office space.
Spike Brewing Equipment is a nationally-recognized brewing equipment brand.
This project presented unique design challenges, including implementing the Spike Brewing brand and achieving the desired street presence. Code challenges included size and separation of accessory uses, vertical circulation and egress. Further, this project was heavily funded by grants, including facade improvement and signage grants.
Completion
2017
Square Footage
6,000
Services
renovation
interior design
programming
conceptual design
schematic design

The owners of 757 N. Broadway in downtown Milwaukee desired a facelift for their building to attract tenants and create a recognizable identity for the building.

This complete renovation turned a former parking garage into a gateway to the transforming 5th Street streetscape in Milwaukee’s Walker’s Point neighborhood.

Johnson Controls sought to update and relocate six of their existing labs together to allow potential and current customers an opportunity to tour, view and better understand their Lab processes.